Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
A search engine optimization plan pairs on-site optimization with off-site optimization, which means that changes are made to the site itself (on-site optimization) while building a portfolio of natural looking back links (off-site optimization) to increase site's organic rankings.
On-Page Optimization
We evaluate the content of the site and use our expertise to make it Search Engine Friendly. We work on keyword density, keyword relevancy, alt tags on all media, semantic HTML formatting, keyword rich headers, titles, URL's and meta tags. We also ensure that the site design allows for content update.
Off-Page Optimization
Off-page optimization is what brings visitors to your landing pages from various links and content located outside of your website. Off-page optimization strategies include Social Media, inbound links, directory submissions, article content, blogs, forums, social bookmarking classifieds, press releases and more.
Key points in a SEO Plan
- Selection of keywords that bring not only clicks to the site but clients to the site.
- Content is the key! The site design must allow for efficient content optimization
- Build high quality back links and positive company reputation
- Apply only white hat SEO tactics